Case Studies

Some Interview Secrets for Recent Grads…

In my 25 plus years working, managing and hiring, I’ve interviewed several hundred graduating seniors and grad students and always have I been amazed at the general lack of preparedness or understanding. While some of these may be obvious, here are some...

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The Experience Revolution : Realism, Context and Timing

A recent Forbes article by Barry Jaruzelski noted the epic economic transition from products and services to total experiences. While interesting in observation, the real amazement is in how many generations just never get this save a select few. More...

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The Green and Clean Implosion

As I watch Green & Clean's implosion coupled simultaneously with watching innovation firms charging literally 100's of thousands to generate just ideas, I'm literally shocked at just how persistent and consistent innovation mistakes are made. No...

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The Innovation Lifestyle : 7 Million in 90 Seconds!

Yup, we did that once. It was a cool, satisfying feeling. We needed the cash. We got it. The key? Develop a very simple, compelling, very short slide deck and smooth presentation. Too many recent articles on this are just too complex, too long and drawn...

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The Innovation Lifestyle : Culture Change Reality

Anyone can innovate! Take these classes! Take our sessions! Read my book! Buy my program! Come to our webinar! Try these five steps! Do this all and create an innovation culture and your own innovation army! Sound great. It’s not so simple. You need a few...

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