The Procter & Gamble Company (P&G), incorporated on May 5 1905, provides consumer packaged goods. The Company operates in five segments under GBUs: Beauty, Grooming, Health Care, Fabric Care and Home Care, and Baby Feminine and Family Care. The Company’s products are sold in over 180 countries and territories. Its organizational structure consists of Global Business Units (GBUs), Global Operations Global Business Services (GBS) and Corporate Functions (CF). The GBUs are responsible for developing overall brand strategy, new product upgrades, and innovations and marketing plans. P&G’s customers include mass merchandisers, grocery stores, membership club stores, drug stores, department stores, salons distributors, e-commerce and stores.
In the Company’s beauty care segment, it offers a range of products ranging from deodorants to cosmetics to skin care. The beauty care segment also includes hair care and color products.
The Company’s Grooming segment includes blades, razors and electronic hair removal devices, such as electric razors and epilators. The Company holds over 20% of the male shavers market and over 40% of the female epilators market.
The Health Care segment of the Company includes oral care and personal health care products. In oral care, the Company holds approximately 20% global market share. In personal health care, it offers respiratory treatments and nonprescription heartburn medications (Prilosec OTC brand). Nearly all of P&G’s sales outside the United States in personal health are generated through the PGT Healthcare partnership with Teva Pharmaceuticals Ltd.
Fabric Care and Home Care
The Company’s Fabric Care and Home Care segment consists of a range of fabric care products, including laundry detergents additives and fabric enhancers; home care products, including dishwashing liquids and detergents surface cleaners and air fresheners and batteries. In fabric care, the Company holds over 25% global market share. In home care market, its share is approximately 20% and in batteries it owns approximately 25% global battery market share.
Baby Feminine and Family Care
In the Company’s baby care segment, it offers diapers pants and baby wipes, which constitutes over 30% global market share. P&G’s family care business consists of the Bounty paper towel and Charmin toilet paper brands. Its United States market shares are approximately 45% for Bounty and over 25% for Charmin.
Global Operations consists of the Company’s Sales and Market Operations (SMO), which is responsible for developing and executing go to market plans at the local level. The SMO includes dedicated retail customer trade channel and country-specific teams. GBS provides technology processes and data tools to enable the GBUs and the SMO to better understand the business and better serve consumers and customers. Corporate Functions provides Company level strategy and portfolio analysis corporate accounting treasury tax external relations governance human resources and legal, as well as other centralized functional support.