Story Telling Keys Effective Strategy

Story Telling Keys Effective Strategy

We just don’t tell great stories anymore. We don’t teach how to. We don’t understand their importance. We tell our friends great stories, or at least we like to think that we do. We regale them of our college exploits, the crazed fun of youth, those first momentarily...

Production Crisis

Situation A client’s medical material was clinically successful but had not yet received FDA approval due to mounting production concerns regarding product quality.  The FDA had informed the client that without a successful next trial, they would not entertain another...

New Platform Concept

Situation A materials and chemicals client sought to take advantage of major natural resource and energy shortages that they could preferentially exploit commercially over the next five years and beyond.  The client specifically sought to either identify and develop...

Reinventing a Platform

Situation A client’s key market had been declining by over 10% each year for the past six years. Although dominant in their field, technological changes, as well as new customer practices of doing business were slowly decreasing the need for the client’s core...

Tesla & Adaption: The Awesome Stark Realities

Elon Musk and Tesla are if nothing else bold on steroids. The only man and his firm in about 50 years to truly launch a new car brand with powerful loyalty, accelerating scaling and products the generally wow with their beauty, performance and quality and soon...

Want Big Innovation? Try Some Big Context…

Context. The big picture. For most product developers, designers, and innovators in general the context concept seems often lost. People want to believe. They want the idea to do well. Problem is, companies are not in the business of ideas. They are in the business of...