Powerful Stories : Key Effective Strategy

We just don’t tell great stories anymore. We don’t teach how to. We don’t understand their importance. We tell our friends great stories, or at least we like to think that we do. We regale them of our college exploits, the crazed fun of youth, those first...

The Keys to Effective, Efficient Brainstorming

We all want to win the never ending race for great, effective, profitable new ideas. We want these ideas without a huge effort, without a huge risk and without a huge investment. Most brainstorming is done in a highly periodic, no idea is bad, let’s go for...

The Lean Startup Chasm

How many? Just how many people come up with big ideas that will “for sure change the world and make billions”? Within minutes, or even seconds, most us find find that 95% of these ideas are truly poorly thought out, out of context and with almost no...